Its readers are also very educated, with 71% having at least a university degree. Performant, privacy-forward targeting built on trust. These were also the only three newspapers in the US, to circulate more than 250,000 copies a day, In the first three months of 2020, the papers Sunday edition circulated 876,178 copies more than twice the circulation of its weekday issues. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. Regular viewers of daytime talk shows are less educated than the public as a whole. 49% of Americans believe Times is a trustworthy news source. has been one of Americas most trusted newspapers. Magazine Readership 2023: Uncovering the Surprising Statistics 1 Who are the target audience for the times? Considering how many people read The New York Times, this level of trust among the American public isnt surprising. The Times - Profile - Hurst Media Company If you look on eBay, you will find thousands of old magazine issues, typically on sale for around $5 to $20 apiece. 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As such, only $392.42 million of the companys $1.783 billion revenue in 2020 came from ads. Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. The 65+ are much more likely to read the Daily Telegraph, Daily Mail, Daily Express and Daily Mirror. About half the public (52%) also knew that the national unemployment rate is about 8%. If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year from $508.36 million to $509.36 million. "Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Weve developed a powerful, performant, privacy-forward ad ecosystem that enables us to target the readers you need to reach with measurable impact. A look at New York Times circulation by year points to a massive drop in the papers print readership. Yet there are some notable exceptions. The print newspaper would fit elderly and adults more as some of them might not be too keen on using technology so it would be easier for them to read. Since USA Today doesnt come out on weekends, this puts The Times in a very close second place behind The Wall Street Journal. This does dip into the soft news type as The Royal Family are considered celebrities even though they are apart of the British Monarchy. Almost two-fifths (39%) of Americans who subscribed to digital editions of print newspapers in 2020 chose to support The New York Times, readership statistics reveal. Interestingly, most of the male readers (49%) fall into the 35. Founded by John Walter on January 1, 1785, as The Daily Universal Register, the newspaper began as a 2 12 . Start to understand the modern viewer. A docu-paper special on the world of streaming. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. Several internal scandals hit the paper in 2020, but they didnt affect its popularity or the publics trust in its news coverage in the United States or abroad. The Straits Times (ST) - in print, e-paper and online formats - remains the most widely accessed title, read by 44 per cent of people aged 15 and above in Singapore. What is The New York Times known for? went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. How do I enable in-stream ads on Facebook? The cookie is used to store the user consent for the cookies in the category "Analytics". Its website was one of the first to introduce the so-called paywall, but that didnt stop it from attracting new subscribers. According to New York Times readership demographics, Canadians make up 27% of its international subscriber base. As of July 2017, its circulation was 3,028,013. Looking at. Almost two-thirds of people who get their political news and commentary from. The Times readership, rate card and facts Newsworks Saturday 29 April 2023 The Times Editor: Tony Gallagher Cover price: Monday - Friday 2.50, Saturday 3 Advertising site: http://newscommercial.co.uk/ Telephone: 020 7481 7000 Parent company: News UK Sections & supplements The Times target audience is largely middle class, with close to 10.4 million of their readers classified as ABC1 according to the NRS social grade system. The New York Times Revenue Stats Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. Is 80k a good salary in NYC? Sunday editions of print newspapers traditionally sell a lot more copies than their weekly counterparts and this is also true for The Times. In 2008, this also applied to The New York Times $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. show a 7.4% annual drop in subscriptions. Is The Wall Street Journal a good newspaper? - Super What We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. For comparison, the Sunday edition of the News Corp-owned paper circulated 995,684 copies. 5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs? 539,000 (Digital and Print, The Times and Sunday Times), The Times readers have 24 conversations about Food & Drink daily, 20% more than the average, Times readers have 35% more tech conversations weekly on average, 718,000 Times readers are interested in topics on the environment, natural world & countryside, The Times is the UKs number 1 daily print title for reaching the UKs business professionals and reaches 50% more decision makers then the FT and Daily Telegraph. As of February 2021. is still optimistic about reaching this goal. While the first issue will generally fetch upwards of $4000, the usual range is from $7-9,000, with a very few sales over the $10,000 mark. 4) What is the main audience pleasure offered by the Times? We provide the expertise of our audience and their interaction with our products to elevate brand stories and performance. More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. Henry Luce and Briton Hadden, who founded TIME Magazine, initially wanted to call the publication . Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. Then you can access your favorite statistics via the star in the header. How To Print New York Times Articles - NewYorkDaily.net Just 12% have incomes of $75,000 or more. This is on par with its readership from three years ago and a 100% increase from 2016. The Sunday edition in 2020 circulated 207,188 copies there. With Kaleidoscope, our teams provide well-informed recommendations for smart campaign strategies. Compared to two years previously, the share of under 35 has increased but the share of those over 35 buying newspapers has reduced. TIME, published by TIME USA, LLC, currently publishes 48 times annually. All things considered, the future looks bright for The New York Times. Can banks make loans out of their required reserves? Just 43% of readers say that they have access to their own private bank account. The New York Times circulation in 2020 was the lowest in North Dakota, where the papers Sunday issue only had 165 copies in distribution. 2) List the other news stories and kickers on the front page of the Times CSP edition. as their go-to news source identify as Democrats. The Times's select portfolio of renowned and beloved podcasts fit seamlessly into the lives of millions of curious and engaged listeners every day. could enjoy the contents of the paper as it features hard news which is what their demographic is interested in. Learn more about how Statista can support your business. 43 Distressing Time Magazine Demographics - BrandonGaille.com comes from an affluent household. 64% of Times readers make weekly streaming recommendations to their friends, compared to 41% of the general population.Source: NYT Pivotal x Morning Consult October 2021. The Straits Times - SPH Media The Timess storytelling brought to life. Print circulation in the US was at an 80-year low in 2020. Know Your Rates, The CNN Effect: How It Works and Why Its Important. It attracts people from all income classes, but most (38%) earn more than $75,000 a year. The cookies is used to store the user consent for the cookies in the category "Necessary". Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue from $1.812 billion in 2019 to $1.783 billion in 2020. revenue is the highest in the years final quarter. 1615 L St. NW, Suite 800Washington, DC 20036USA As youll see from these New York Times readership statistics, the paper has managed to stay relevant and maintain public trust in the internet age. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. The income profiles of all three major cable news network audiences also closely track the general public. The newspaper is a world leader for opinion and inspiring pieces. Most newspapers got the largest share of their profits from advertising in the past. In fact, eBay seller and paper collectibles expert Matt Oran earns a living selling these vintage issues. Just 22% of Americans are liberals. According to data from the years first quarter, was 410,562 copies. That's a little over 1.6 million. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. Between 2000 and 2020, The New York Times ' daily circulation decreased by 55.7%. While this number is down from 2019, its in line with the industrys general downward trend. According to research, 71% of the papers readers are white, 10% are Latino, 4% are Black, and the remaining 15% belong to other groups. Many regular news audiences have more education than the general public. A recent survey in the United States showed that millennials are regular news consumers who rely on journalism for information, entertainment, and guidance on how to vote. Please do not hesitate to contact me. The Times - Profile - Hurst Media Company One of Britain's oldest and most influential newspapers Fans describe it as: "Well written", "Informative", "Intelligent", "Interesting" and "Analytical". It is generally accounted, with The Guardian and The Daily Telegraph, one of Britain's "big three" and has long been recognized as one of the world's greatest newspapers. (+1) 202-857-8562 | Fax 44 age bracket (older millennials and young Gen-Xers), while most females fall into the 5564 group (baby boomers). The New York Times' target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Over the last two decades, the weekday circulation went down by 63.4% from 1.12 million copies in 2000. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The Times: monthly reach by demographic UK 2020 | Statista And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. While 21% firmly believe. Who is the founder of the Times newspaper? , this level of trust among the American public isnt surprising. Most of its readers are young 34% are aged 30-49, and 29% are aged 18-29. Please create an employee account to be able to mark statistics as favorites. Are you interested in testing our business solutions? In this edition of The Times the incentive is 'Bedroom secrets - How to create a restful haven' which can attract a younger demographic and audience. This is most likely because of the increase and development in NDM - new digital media - and the lack of interest from a younger age range. Magazine Readership: The Most Important Statistics. Approximately 56 percent are college graduates and 38 percent are high-income earners. As for other readers, 17% are aged 5064, while the remaining 20% . Research shows that 40% of the readers care about overseas events, and 24% are also eager to learn about other cultures and lifestyles. 3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? We also use third-party cookies that help us analyze and understand how you use this website. 34% are aged 3049, and 29% are aged 1829. Compared to other popular left-leaning outlets, The New York Times has the most educated readership. If youve ever been in a situation where you, Theres something about writing a human-interest story that just, 2023 - Workup.